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	<title>seewhatsup.net</title>
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	<pubDate>Wed, 17 Feb 2010 10:11:00 +0000</pubDate>
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		<title>Wired&#8217;s tablet app goes on show: developed on AIR, heading to the iPad (video)</title>
		<link>http://seewhatsup.net/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-the-ipad-video</link>
		<comments>http://seewhatsup.net/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-the-ipad-video#comments</comments>
		<pubDate>Wed, 17 Feb 2010 10:11:00 +0000</pubDate>
		<dc:creator>Vladislav Savov</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/</guid>
		<description><![CDATA[<div style="text-align: center;"><a href="http://www.wired.com/epicenter/2010/02/the-wired-ipad-app-a-video-demonstration/"><img hspace="4" vspace="4" border="1" src="http://www.blogcdn.com/www.engadget.com/media/2010/02/17feb10wired0m9n9.jpg" alt="" /></a></div>
Mmm, digital magazines. They are the little bites of paid-for content that all the publishers believe we should be deeply enthralled with. Hoping to show us why exactly it is that we should all care (and pay) for prepackaged digital content is <em>Wired</em>'s latest and most comprehensive demo of its tablet app. Setting aside hopefuls like the <a href="http://www.engadget.com/2010/02/03/joojoo-tablet-now-in-production-will-support-full-flash-at-laun/">Joojoo</a> and <a href="http://www.engadget.com/2010/02/16/notion-ink-adam-hands-on-with-video-at-mwc-2010/">Adam</a> for a moment, it is clear that this is intended for Apple's <a href="http://www.engadget.com/tag/ipad">iPad</a> -- the device that stands by far the biggest chance of making the digimag concept a commercial success. Interesting choice of development partner, then, as Cond&#233; Nast has opted to use Adobe's <a href="http://www.engadget.com/tag/adobeair">AIR platform</a> for the underlying mechanics. Adobe promises its Packager for iPhone will allow devs to easily port AIR apps to run natively on the iPad, but until Apple gives its official ascent to the final code, nothing is guaranteed. As far as the app goes, it'll come with Twitter and Facebook integration, and navigation is geared toward the touching and swiping model so prevalent today. See it on video after the break.<p><a href="http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/" rel="bookmark">Continue reading <em>Wired's tablet app goes on show: developed on AIR, heading to the iPad (video)</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/">Wired's tablet app goes on show: developed on AIR, heading to the iPad (video)</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Wed, 17 Feb 2010 05:11:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6></h6><a href="http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&#160; &#160;&#124;&#160; <img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gif"><span class="caption"><a href="http://www.wired.com/epicenter/2010/02/the-wired-ipad-app-a-video-demonstration/">Wired</a><!--//--></span> &#160;&#124;&#160;<a href="http://www.engadget.com/forward/19361358/" title="Send this entry to a friend via email">Email this</a>&#160;&#124;&#160;<a href="http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/#comments" title="View reader comments on this entry">Comments</a>]]></description>
			<content:encoded><![CDATA[<div ><a href="http://www.wired.com/epicenter/2010/02/the-wired-ipad-app-a-video-demonstration/"><img hspace="4" vspace="4" border="1" src="http://www.blogcdn.com/www.engadget.com/media/2010/02/17feb10wired0m9n9.jpg" alt="" /></a></div>
Mmm, digital magazines. They are the little bites of paid-for content that all the publishers believe we should be deeply enthralled with. Hoping to show us why exactly it is that we should all care (and pay) for prepackaged digital content is <em>Wired</em>'s latest and most comprehensive demo of its tablet app. Setting aside hopefuls like the <a href="http://www.engadget.com/2010/02/03/joojoo-tablet-now-in-production-will-support-full-flash-at-laun/">Joojoo</a> and <a href="http://www.engadget.com/2010/02/16/notion-ink-adam-hands-on-with-video-at-mwc-2010/">Adam</a> for a moment, it is clear that this is intended for Apple's <a href="http://www.engadget.com/tag/ipad">iPad</a> -- the device that stands by far the biggest chance of making the digimag concept a commercial success. Interesting choice of development partner, then, as Cond&eacute; Nast has opted to use Adobe's <a href="http://www.engadget.com/tag/adobeair">AIR platform</a> for the underlying mechanics. Adobe promises its Packager for iPhone will allow devs to easily port AIR apps to run natively on the iPad, but until Apple gives its official ascent to the final code, nothing is guaranteed. As far as the app goes, it'll come with Twitter and Facebook integration, and navigation is geared toward the touching and swiping model so prevalent today. See it on video after the break.<p><a href="http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/" rel="bookmark">Continue reading <em>Wired's tablet app goes on show: developed on AIR, heading to the iPad (video)</em></a></p><p ><a href="http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/">Wired's tablet app goes on show: developed on AIR, heading to the iPad (video)</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Wed, 17 Feb 2010 05:11:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp; &nbsp;|&nbsp; <img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gif" alt="source"/><span class="caption"><a href="http://www.wired.com/epicenter/2010/02/the-wired-ipad-app-a-video-demonstration/">Wired</a><!--//--></span> &nbsp;|&nbsp;<a href="http://www.engadget.com/forward/19361358/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/#comments" title="View reader comments on this entry">Comments</a>]]></content:encoded>
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		<title>Buffalo Kokuyo reveals 4-port USB 3.0 hub, leaves you little choice but to upgrade</title>
		<link>http://seewhatsup.net/buffalo-kokuyo-reveals-4-port-usb-30-hub-leaves-you-little-choice-but-to-upgrade</link>
		<comments>http://seewhatsup.net/buffalo-kokuyo-reveals-4-port-usb-30-hub-leaves-you-little-choice-but-to-upgrade#comments</comments>
		<pubDate>Wed, 17 Feb 2010 09:36:00 +0000</pubDate>
		<dc:creator>Darren Murph</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.engadget.com/2010/02/17/buffalo-kokuyo-reveals-4-port-usb-3-0-hub-leaves-you-little-cho/</guid>
		<description><![CDATA[<div style="text-align: center;"><a href="http://translate.google.com/translate?u=http%3A%2F%2Fbuffalo-kokuyo.jp%2Fnews%2Fdata%2F2010%2F02%2F477%2Findex.html&#38;sl=ja&#38;tl=en&#38;hl=&#38;ie=UTF-8"><img hspace="4" border="0" vspace="4" src="http://www.blogcdn.com/www.engadget.com/media/2010/02/buffalo-usb-porthub.jpg" alt="" /></a></div>
Oh c'mon, that <a href="http://www.engadget.com/2010/01/29/80-port-usb-hub-makes-you-feel-like-a-powerful-soldier/">80-port USB 2.0 hub</a> served you well, and frankly, it owes you nothing. With <a href="http://www.engadget.com/tag/USB30/">USB 3.0</a> upon us, it's only a matter of time before every last external HDD, scanner and printer you own is cruising along the SuperSpeed highway, and while that's obviously a gross exaggeration, we've always been one for proactiveness. If you're worried about having the bandwidth to handle the next generation of USB, Japan's own Buffalo Kokuyo has just the thing: a 4-port USB 3.0 hub. The BSH4A03U3 supports Windows and Mac platforms and promises to handle speeds up to 5Gbps, though the ?8,000 ($89) asking price <em>does </em>feel a wee bit steep.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.engadget.com/2010/02/17/buffalo-kokuyo-reveals-4-port-usb-3-0-hub-leaves-you-little-cho/">Buffalo Kokuyo reveals 4-port USB 3.0 hub, leaves you little choice but to upgrade</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Wed, 17 Feb 2010 04:36:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6></h6><a href="http://www.engadget.com/2010/02/17/buffalo-kokuyo-reveals-4-port-usb-3-0-hub-leaves-you-little-cho/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&#160;<img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_VIA.gif"><span class="caption"><a href="http://kr.engadget.com/2010/02/13/usb-3-0-usb/">Engadget Korea</a><!--//-->, <a href="http://en.akihabaranews.com/34266/peripherals/buffalo-kokuyo-first-usb-3-0-4-port-hub-hit-japan-next-month?utm_source=feedburner&#38;utm_medium=feed&#38;utm_campaign=Feed%3A%20Akihabaranews_en%20%28AKIBA%20EN%29">Akihabara News</a><!--//--></span> &#160;&#124;&#160; <img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gif"><span class="caption"><a href="http://translate.google.com/translate?u=http%3A%2F%2Fbuffalo-kokuyo.jp%2Fnews%2Fdata%2F2010%2F02%2F477%2Findex.html&#38;sl=ja&#38;tl=en&#38;hl=&#38;ie=UTF-8">Buffalo-Kokuyo</a><!--//--></span> &#160;&#124;&#160;<a href="http://www.engadget.com/forward/19359880/" title="Send this entry to a friend via email">Email this</a>&#160;&#124;&#160;<a href="http://www.engadget.com/2010/02/17/buffalo-kokuyo-reveals-4-port-usb-3-0-hub-leaves-you-little-cho/#comments" title="View reader comments on this entry">Comments</a>]]></description>
			<content:encoded><![CDATA[<div ><a href="http://translate.google.com/translate?u=http%3A%2F%2Fbuffalo-kokuyo.jp%2Fnews%2Fdata%2F2010%2F02%2F477%2Findex.html&amp;sl=ja&amp;tl=en&amp;hl=&amp;ie=UTF-8"><img hspace="4" border="0" vspace="4" src="http://www.blogcdn.com/www.engadget.com/media/2010/02/buffalo-usb-porthub.jpg"  alt="" /></a></div>
Oh c'mon, that <a href="http://www.engadget.com/2010/01/29/80-port-usb-hub-makes-you-feel-like-a-powerful-soldier/">80-port USB 2.0 hub</a> served you well, and frankly, it owes you nothing. With <a href="http://www.engadget.com/tag/USB30/">USB 3.0</a> upon us, it's only a matter of time before every last external HDD, scanner and printer you own is cruising along the SuperSpeed highway, and while that's obviously a gross exaggeration, we've always been one for proactiveness. If you're worried about having the bandwidth to handle the next generation of USB, Japan's own Buffalo Kokuyo has just the thing: a 4-port USB 3.0 hub. The BSH4A03U3 supports Windows and Mac platforms and promises to handle speeds up to 5Gbps, though the ?8,000 ($89) asking price <em>does </em>feel a wee bit steep.<p ><a href="http://www.engadget.com/2010/02/17/buffalo-kokuyo-reveals-4-port-usb-3-0-hub-leaves-you-little-cho/">Buffalo Kokuyo reveals 4-port USB 3.0 hub, leaves you little choice but to upgrade</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Wed, 17 Feb 2010 04:36:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.engadget.com/2010/02/17/buffalo-kokuyo-reveals-4-port-usb-3-0-hub-leaves-you-little-cho/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;<img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_VIA.gif" alt=""/><span class="caption"><a href="http://kr.engadget.com/2010/02/13/usb-3-0-usb/">Engadget Korea</a><!--//-->, <a href="http://en.akihabaranews.com/34266/peripherals/buffalo-kokuyo-first-usb-3-0-4-port-hub-hit-japan-next-month?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A%20Akihabaranews_en%20%28AKIBA%20EN%29">Akihabara News</a><!--//--></span> &nbsp;|&nbsp; <img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gif" alt="source"/><span class="caption"><a href="http://translate.google.com/translate?u=http%3A%2F%2Fbuffalo-kokuyo.jp%2Fnews%2Fdata%2F2010%2F02%2F477%2Findex.html&amp;sl=ja&amp;tl=en&amp;hl=&amp;ie=UTF-8">Buffalo-Kokuyo</a><!--//--></span> &nbsp;|&nbsp;<a href="http://www.engadget.com/forward/19359880/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.engadget.com/2010/02/17/buffalo-kokuyo-reveals-4-port-usb-3-0-hub-leaves-you-little-cho/#comments" title="View reader comments on this entry">Comments</a>]]></content:encoded>
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		<title>RIM CEO claims we are staring &#8216;down the barrel of a capacity crunch,&#8217; should all get BlackBerrys to prevent it</title>
		<link>http://seewhatsup.net/rim-ceo-claims-we-are-staring-down-the-barrel-of-a-capacity-crunch-should-all-get-blackberrys-to-prevent-it</link>
		<comments>http://seewhatsup.net/rim-ceo-claims-we-are-staring-down-the-barrel-of-a-capacity-crunch-should-all-get-blackberrys-to-prevent-it#comments</comments>
		<pubDate>Wed, 17 Feb 2010 08:50:00 +0000</pubDate>
		<dc:creator>Vladislav Savov</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.engadget.com/2010/02/17/rim-ceo-claims-we-are-staring-down-the-barrel-of-a-capacity-cru/</guid>
		<description><![CDATA[<div style="text-align: center;"><a href="http://www.telegraph.co.uk/finance/financetopics/profiles/7251555/Mike-Lazaridis-profile-BlackBerrys-are-the-only-devices-to-work-in-a-crisis.html"><img hspace="4" vspace="4" border="1" src="http://www.blogcdn.com/www.engadget.com/media/2010/02/17feb10lazar0b3c.jpg" alt="" /></a></div>
Capacity crunch, isn't that a breakfast cereal? RIM's <a href="http://www.engadget.com/tag/mikelazaridis">Mike Lazaridis</a> seems to have been a real grouch at <a href="http://www.engadget.com/mwc-2010">MWC this week</a> as apparently he hasn't stopped talking about the doom and gloom awaiting mobile carriers over the next few years. Focusing on the bandwidth-hungry North American market, Lazaridis has criticized the apparently irresponsible network saturation growth, which he sees as being primarily driven by <a href="http://www.engadget.com/tag/iphoneos">app-centric</a> <a href="http://www.engadget.com/tag/android">operating systems</a>. If you're wondering who he could possibly be referring to, let Mike clarify it -- according to him, you could carry five <a href="http://www.engadget.com/tag/blackberry">BlackBerry</a> devices for each iPhone on a network. As evidence of his firm's focus on efficiency, he points us to that freshly demoed <a href="http://www.engadget.com/2010/02/16/rim-demos-new-webkit-based-blackberry-browser-at-mwc-its-fas/">WebKit browser</a>, which he claims uses a third of the bandwidth required by the competition from Apple and Google. If only he wasn't implying that owning a BlackBerry would save the internet, Mike's sales pitch would be rather compelling -- those are mighty impressive numbers he is citing.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.engadget.com/2010/02/17/rim-ceo-claims-we-are-staring-down-the-barrel-of-a-capacity-cru/">RIM CEO claims we are staring 'down the barrel of a capacity crunch,' should all get BlackBerrys to prevent it</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Wed, 17 Feb 2010 03:50:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6></h6><a href="http://www.engadget.com/2010/02/17/rim-ceo-claims-we-are-staring-down-the-barrel-of-a-capacity-cru/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&#160;<img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_VIA.gif"><span class="caption"><a href="http://www.9to5mac.com/blackbnerry_networks_457777">9to5Mac</a></span> &#160;&#124;&#160; <img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gif"><span class="caption"><a href="http://www.telegraph.co.uk/finance/financetopics/profiles/7251555/Mike-Lazaridis-profile-BlackBerrys-are-the-only-devices-to-work-in-a-crisis.html">Daily Telegraph</a><!--//-->, <a href="http://economictimes.indiatimes.com/News/International-Business/Blackberry-maker-RIM-warns-of-bandwidth-crisis/articleshow/5579252.cms?curpg=1">Economic Times</a><!--//--></span> &#160;&#124;&#160;<a href="http://www.engadget.com/forward/19361315/" title="Send this entry to a friend via email">Email this</a>&#160;&#124;&#160;<a href="http://www.engadget.com/2010/02/17/rim-ceo-claims-we-are-staring-down-the-barrel-of-a-capacity-cru/#comments" title="View reader comments on this entry">Comments</a>]]></description>
			<content:encoded><![CDATA[<div ><a href="http://www.telegraph.co.uk/finance/financetopics/profiles/7251555/Mike-Lazaridis-profile-BlackBerrys-are-the-only-devices-to-work-in-a-crisis.html"><img hspace="4" vspace="4" border="1" src="http://www.blogcdn.com/www.engadget.com/media/2010/02/17feb10lazar0b3c.jpg" alt="" /></a></div>
Capacity crunch, isn't that a breakfast cereal? RIM's <a href="http://www.engadget.com/tag/mikelazaridis">Mike Lazaridis</a> seems to have been a real grouch at <a href="http://www.engadget.com/mwc-2010">MWC this week</a> as apparently he hasn't stopped talking about the doom and gloom awaiting mobile carriers over the next few years. Focusing on the bandwidth-hungry North American market, Lazaridis has criticized the apparently irresponsible network saturation growth, which he sees as being primarily driven by <a href="http://www.engadget.com/tag/iphoneos">app-centric</a> <a href="http://www.engadget.com/tag/android">operating systems</a>. If you're wondering who he could possibly be referring to, let Mike clarify it -- according to him, you could carry five <a href="http://www.engadget.com/tag/blackberry">BlackBerry</a> devices for each iPhone on a network. As evidence of his firm's focus on efficiency, he points us to that freshly demoed <a href="http://www.engadget.com/2010/02/16/rim-demos-new-webkit-based-blackberry-browser-at-mwc-its-fas/">WebKit browser</a>, which he claims uses a third of the bandwidth required by the competition from Apple and Google. If only he wasn't implying that owning a BlackBerry would save the internet, Mike's sales pitch would be rather compelling -- those are mighty impressive numbers he is citing.<p ><a href="http://www.engadget.com/2010/02/17/rim-ceo-claims-we-are-staring-down-the-barrel-of-a-capacity-cru/">RIM CEO claims we are staring 'down the barrel of a capacity crunch,' should all get BlackBerrys to prevent it</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Wed, 17 Feb 2010 03:50:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.engadget.com/2010/02/17/rim-ceo-claims-we-are-staring-down-the-barrel-of-a-capacity-cru/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;<img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_VIA.gif" alt=""/><span class="caption"><a href="http://www.9to5mac.com/blackbnerry_networks_457777">9to5Mac</a></span> &nbsp;|&nbsp; <img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gif" alt="source"/><span class="caption"><a href="http://www.telegraph.co.uk/finance/financetopics/profiles/7251555/Mike-Lazaridis-profile-BlackBerrys-are-the-only-devices-to-work-in-a-crisis.html">Daily Telegraph</a><!--//-->, <a href="http://economictimes.indiatimes.com/News/International-Business/Blackberry-maker-RIM-warns-of-bandwidth-crisis/articleshow/5579252.cms?curpg=1">Economic Times</a><!--//--></span> &nbsp;|&nbsp;<a href="http://www.engadget.com/forward/19361315/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.engadget.com/2010/02/17/rim-ceo-claims-we-are-staring-down-the-barrel-of-a-capacity-cru/#comments" title="View reader comments on this entry">Comments</a>]]></content:encoded>
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		<title>Google Buzz Warning: Force Feeding Users Can Result In Vomiting</title>
		<link>http://seewhatsup.net/google-buzz-warning-force-feeding-users-can-result-in-vomiting</link>
		<comments>http://seewhatsup.net/google-buzz-warning-force-feeding-users-can-result-in-vomiting#comments</comments>
		<pubDate>Wed, 17 Feb 2010 08:24:01 +0000</pubDate>
		<dc:creator>Michael Arrington</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://techcrunch.com/?p=159277</guid>
		<description><![CDATA[<img src='http://tctechcrunch.files.wordpress.com/2010/02/forcefeed.jpg' class="shot" alt="" />A <a href="http://techcrunch.com/2010/02/09/google-buzz-event/">week ago</a> Google launched <a href="http://www.crunchbase.com/product/google-buzz">Google Buzz</a>. And Google's 175 million or so wordwide Gmail users (Comscore) suddenly had this new and noisy addition to their beloved inbox.

It's been a rough week since then. Both for the Google Buzz team, and those 175 million Gmail users. 

Google continues to tweak the product almost daily to deal with the incredible backlash. That's not what this post is about.

Another thing this post isn't about: the fact that Google was forced to launch the product earlier than they wanted to and didn't have enough time to test the product properly. I'm sure when the dust settles they'll talk about the process and where it went wrong, and what they'll do to avoid a mess like that in the future. They messed up. They know they messed up. It'll pass (see, for example, every interface and policy change ever pushed by Facebook).

What this post <em>is about</em> is the powerful urge companies often have to shoehorn a new product into an old one. To ease the uphill battle all new products face with getting early traction. It seems so easy to just force feed existing users on the new product. But in every example I can think of, those users tend to vomit that new product right back up.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techcrunch.com&#38;blog=11718616&#38;post=159277&#38;subd=tctechcrunch&#38;ref=&#38;feed=1" />]]></description>
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		<title>Ubuntu Hardy Heron 8.04 gets ported onto Sony Ericsson&#8217;s Xperia X1</title>
		<link>http://seewhatsup.net/ubuntu-hardy-heron-804-gets-ported-onto-sony-ericssons-xperia-x1</link>
		<comments>http://seewhatsup.net/ubuntu-hardy-heron-804-gets-ported-onto-sony-ericssons-xperia-x1#comments</comments>
		<pubDate>Wed, 17 Feb 2010 07:59:00 +0000</pubDate>
		<dc:creator>Darren Murph</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.engadget.com/2010/02/17/ubuntu-hardy-heron-8-04-gets-ported-onto-sony-ericssons-xperia/</guid>
		<description><![CDATA[<div style="text-align: center;"><a href="http://forum.xda-developers.com/showthread.php?t=631437"><img hspace="4" vspace="4" border="1" alt="" src="http://www.blogcdn.com/www.engadget.com/media/2010/02/ubuntu-x1-phone.jpg" /></a></div>
Not even a fortnight after we saw <a href="http://www.engadget.com/2010/02/03/xperia-x1-and-android-2-0-1-joined-in-unholy-matrimony/">Android 2.0.1</a> slapped onto Sony Ericsson's all-but-forgotten <a href="http://mobile.engadget.com/2008/11/12/sony-ericsson-xperia-x1-review/">Xperia X1</a>, along comes a port that makes the other look like child's play. A dedicated coder over at <i>XDA Developers</i> has managed to stuff <a href="http://www.engadget.com/2008/04/24/ubuntu-hardy-heron-8-04-available-for-download/">Ubuntu Hardy Heron 8.04</a> onto an X1, and while the functionality is limited (as you'd expect), the amount of fun to be had is restrained only by your imagination (and available vacation time). Go on and peek that source link to join the discussion -- but be warned, you'll be sucking down over a gigabyte worth of data before the first installation process.<br />
<br />
[Thanks, Jules]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.engadget.com/2010/02/17/ubuntu-hardy-heron-8-04-gets-ported-onto-sony-ericssons-xperia/">Ubuntu Hardy Heron 8.04 gets ported onto Sony Ericsson's Xperia X1</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Wed, 17 Feb 2010 02:59:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6></h6><a href="http://www.engadget.com/2010/02/17/ubuntu-hardy-heron-8-04-gets-ported-onto-sony-ericssons-xperia/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&#160; &#160;&#124;&#160; <img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gif"><span class="caption"><a href="http://forum.xda-developers.com/showthread.php?t=631437">XDA Developers</a><!--//--></span> &#160;&#124;&#160;<a href="http://www.engadget.com/forward/19357663/" title="Send this entry to a friend via email">Email this</a>&#160;&#124;&#160;<a href="http://www.engadget.com/2010/02/17/ubuntu-hardy-heron-8-04-gets-ported-onto-sony-ericssons-xperia/#comments" title="View reader comments on this entry">Comments</a>]]></description>
			<content:encoded><![CDATA[<div ><a href="http://forum.xda-developers.com/showthread.php?t=631437"><img hspace="4" vspace="4" border="1" alt="" src="http://www.blogcdn.com/www.engadget.com/media/2010/02/ubuntu-x1-phone.jpg" /></a></div>
Not even a fortnight after we saw <a href="http://www.engadget.com/2010/02/03/xperia-x1-and-android-2-0-1-joined-in-unholy-matrimony/">Android 2.0.1</a> slapped onto Sony Ericsson's all-but-forgotten <a href="http://mobile.engadget.com/2008/11/12/sony-ericsson-xperia-x1-review/">Xperia X1</a>, along comes a port that makes the other look like child's play. A dedicated coder over at <i>XDA Developers</i> has managed to stuff <a href="http://www.engadget.com/2008/04/24/ubuntu-hardy-heron-8-04-available-for-download/">Ubuntu Hardy Heron 8.04</a> onto an X1, and while the functionality is limited (as you'd expect), the amount of fun to be had is restrained only by your imagination (and available vacation time). Go on and peek that source link to join the discussion -- but be warned, you'll be sucking down over a gigabyte worth of data before the first installation process.<br />
<br />
[Thanks, Jules]<p ><a href="http://www.engadget.com/2010/02/17/ubuntu-hardy-heron-8-04-gets-ported-onto-sony-ericssons-xperia/">Ubuntu Hardy Heron 8.04 gets ported onto Sony Ericsson's Xperia X1</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Wed, 17 Feb 2010 02:59:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.engadget.com/2010/02/17/ubuntu-hardy-heron-8-04-gets-ported-onto-sony-ericssons-xperia/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp; &nbsp;|&nbsp; <img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gif" alt="source"/><span class="caption"><a href="http://forum.xda-developers.com/showthread.php?t=631437">XDA Developers</a><!--//--></span> &nbsp;|&nbsp;<a href="http://www.engadget.com/forward/19357663/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.engadget.com/2010/02/17/ubuntu-hardy-heron-8-04-gets-ported-onto-sony-ericssons-xperia/#comments" title="View reader comments on this entry">Comments</a>]]></content:encoded>
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		<title>Facebook’s Mobile Strategy Condensed Into 16 Minutes (Video)</title>
		<link>http://seewhatsup.net/facebook%e2%80%99s-mobile-strategy-condensed-into-16-minutes-video</link>
		<comments>http://seewhatsup.net/facebook%e2%80%99s-mobile-strategy-condensed-into-16-minutes-video#comments</comments>
		<pubDate>Wed, 17 Feb 2010 07:23:30 +0000</pubDate>
		<dc:creator>Robin Wauters</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://techcrunch.com/?p=159515</guid>
		<description><![CDATA[<img src="http://tctechcrunch.files.wordpress.com/2010/02/fb-mobile-1.jpg" />Yesterday, in a session on 'Mobile Communications 2.0' at the Mobile World Congress in Barcelona, Facebook's VP of User Growth, Mobile and International Expansion <a href="http://www.crunchbase.com/person/chamath-palihapitiya">Chamath Palihapitiya</a> shared the social networking giant's current mobile strategy and its plans for the future. 

It was in this session that the company for the first time talked about its latest product, <a href="http://techcrunch.com/2010/02/16/facebook-launches-zero-a-text-only-mobile-site-for-carriers/">Facebook Zero</a>, which is essentially a stripped down, text-only version of the mobile website for the social networking service. The product aims to give mobile carriers a way to offer a basic Facebook experience to their subscribers free of charge and later convert those users into premium data service customers.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techcrunch.com&#38;blog=11718616&#38;post=159515&#38;subd=tctechcrunch&#38;ref=&#38;feed=1" />]]></description>
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		<title>Zynga Heads To India For First Office Abroad</title>
		<link>http://seewhatsup.net/zynga-heads-to-india-for-first-office-abroad</link>
		<comments>http://seewhatsup.net/zynga-heads-to-india-for-first-office-abroad#comments</comments>
		<pubDate>Wed, 17 Feb 2010 07:00:10 +0000</pubDate>
		<dc:creator>Jason Kincaid</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://techcrunch.com/?p=159578</guid>
		<description><![CDATA[<img class="shot2" src="http://tctechcrunch.files.wordpress.com/2009/12/zynga-215x71.jpg" alt="" />Social gaming behemoth <a href="http://www.zynga.com">Zynga</a> is going international.  The company is opening an office in India, in the hopes of capitalizing on the rapidly growing market.   Zynga says that India has 81 million internet users, and is  projected to become the third biggest online market by 2013 (behind the United States and China).

The new development house won't be building games that are specific for the Indian market, nor will they be modifying existing games.  Instead, it sounds like they'll be building new games that Zynga will deploy worldwide (the company is also hoping a local presence will increase popularity of existing hits like FarmVille).  The company plans to hire around 100 people for the new office by the end of the year.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techcrunch.com&#38;blog=11718616&#38;post=159578&#38;subd=tctechcrunch&#38;ref=&#38;feed=1" />]]></description>
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		<title>$2 Sensory chip could give toys (and other products) improved speech recognition, additional capabilities</title>
		<link>http://seewhatsup.net/2-sensory-chip-could-give-toys-and-other-products-improved-speech-recognition-additional-capabilities</link>
		<comments>http://seewhatsup.net/2-sensory-chip-could-give-toys-and-other-products-improved-speech-recognition-additional-capabilities#comments</comments>
		<pubDate>Wed, 17 Feb 2010 06:56:00 +0000</pubDate>
		<dc:creator>Donald Melanson</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.engadget.com/2010/02/17/2-sensory-chip-could-give-toys-and-other-products-improved-sp/</guid>
		<description><![CDATA[<a href="http://www.sensoryinc.com/company/pr10_01.html"><img vspace="16" hspace="4" border="1" align="right" src="http://www.blogcdn.com/www.engadget.com/media/2010/02/chucky-01-16-2010.jpg" alt="" /></a>Sensory Inc. may stay behind the scenes most of the time, but the company's speech recognition chips are already used in toys from JVC, Mattel, Hasbro and others, and it's now announced a new chip that could lead to toys with some significantly improved capabilities. Costing just $2 apiece (in quantities over 100K/year), the company's NLP-5X chip not only boasts support for speech recognition and text-to-speech that lets it "generate thousands of voices on the fly," but support for sound samples and MIDI playback as well. What's more, the chip uses what's described as an "incredible algorithm" that allows it to be on all the time and simply listen and activate itself when needed -- or when you least suspect it. Of course, while toys are one application, the company also sees the chip being used in a whole range of other consumer electronics -- Sensory even gives the example of an internet-connected oven that could let look up a recipe and then have a conversation with your oven about how you'd like to cook it.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.engadget.com/2010/02/17/2-sensory-chip-could-give-toys-and-other-products-improved-sp/">$2 Sensory chip could give toys (and other products) improved speech recognition, additional capabilities</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Wed, 17 Feb 2010 01:56:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6></h6><a href="http://www.engadget.com/2010/02/17/2-sensory-chip-could-give-toys-and-other-products-improved-sp/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&#160;<img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_VIA.gif"><span class="caption"><a href="http://news.yahoo.com/s/zd/20100216/tc_zd/248397">Yahoo News</a><!--//--></span> &#160;&#124;&#160; <img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gif"><span class="caption"><a href="http://www.sensoryinc.com/company/pr10_01.html">Sensory Inc.</a><!--//--></span> &#160;&#124;&#160;<a href="http://www.engadget.com/forward/19360880/" title="Send this entry to a friend via email">Email this</a>&#160;&#124;&#160;<a href="http://www.engadget.com/2010/02/17/2-sensory-chip-could-give-toys-and-other-products-improved-sp/#comments" title="View reader comments on this entry">Comments</a>]]></description>
			<content:encoded><![CDATA[<a href="http://www.sensoryinc.com/company/pr10_01.html"><img vspace="16" hspace="4" border="1" align="right" src="http://www.blogcdn.com/www.engadget.com/media/2010/02/chucky-01-16-2010.jpg" alt="" /></a>Sensory Inc. may stay behind the scenes most of the time, but the company's speech recognition chips are already used in toys from JVC, Mattel, Hasbro and others, and it's now announced a new chip that could lead to toys with some significantly improved capabilities. Costing just $2 apiece (in quantities over 100K/year), the company's NLP-5X chip not only boasts support for speech recognition and text-to-speech that lets it "generate thousands of voices on the fly," but support for sound samples and MIDI playback as well. What's more, the chip uses what's described as an "incredible algorithm" that allows it to be on all the time and simply listen and activate itself when needed -- or when you least suspect it. Of course, while toys are one application, the company also sees the chip being used in a whole range of other consumer electronics -- Sensory even gives the example of an internet-connected oven that could let look up a recipe and then have a conversation with your oven about how you'd like to cook it.<p ><a href="http://www.engadget.com/2010/02/17/2-sensory-chip-could-give-toys-and-other-products-improved-sp/">$2 Sensory chip could give toys (and other products) improved speech recognition, additional capabilities</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Wed, 17 Feb 2010 01:56:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.engadget.com/2010/02/17/2-sensory-chip-could-give-toys-and-other-products-improved-sp/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;<img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_VIA.gif" alt=""/><span class="caption"><a href="http://news.yahoo.com/s/zd/20100216/tc_zd/248397">Yahoo News</a><!--//--></span> &nbsp;|&nbsp; <img class="img_label" src="http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gif" alt="source"/><span class="caption"><a href="http://www.sensoryinc.com/company/pr10_01.html">Sensory Inc.</a><!--//--></span> &nbsp;|&nbsp;<a href="http://www.engadget.com/forward/19360880/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.engadget.com/2010/02/17/2-sensory-chip-could-give-toys-and-other-products-improved-sp/#comments" title="View reader comments on this entry">Comments</a>]]></content:encoded>
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		<title>Puma Phone hands-on</title>
		<link>http://seewhatsup.net/puma-phone-hands-on</link>
		<comments>http://seewhatsup.net/puma-phone-hands-on#comments</comments>
		<pubDate>Wed, 17 Feb 2010 05:53:00 +0000</pubDate>
		<dc:creator>Sean Cooper</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.engadget.com/2010/02/17/puma-phone-hands-on/</guid>
		<description><![CDATA[<div style="text-align: center;"><a href="http://www.engadget.com/photos/puma-phone-hands-on/"><img vspace="4" hspace="4" border="1" alt="" src="http://www.blogcdn.com/www.engadget.com/media/2010/02/mwc2010sagempumalaunchmain.jpg" /></a></div>
<div style="text-align: left;">Chalk one up for <a href="http://www.engadget.com/tag/Sagem/">Sagem</a> and <a href="http://www.engadget.com/tag/Puma/">Puma</a> who apparently just want a cell to be fun -- and somehow, we're right there with them. The obviously-named Puma Phone launched today, and for a pretty basic handset, it was drawing some reasonably large crowds at the booth. That might be thanks to some of the silly stuff like a calculator that teases you when you try an operation it deems too trivial, a pet puma on the device called Dylan (who shows up on-screen when you leave your handset untouched for a while), and an audio player with a turntable you can actually scratch -- but the real draw is probably the solar panel around back. It's quoted at a respectable 15 minutes of talk time or two hours of music playback for every hour in the sun, meaning you should theoretically be able to charge the phone even while blasting tunes (of course, the proof is in the pudding when it comes to battery claims, as always). It's not going to replace your <a href="http://www.engadget.com/tag/Pre/">Pre</a>, but the Puma set is definitely geared toward a youthful active market that focuses on sports and entertainment, and you've got to admit that it's driven by a brand everybody recognizes. Sure, it's simple; sure it is at its most basic a feature phone; but all that aside, we just liked the experience of using it. We're feeling that if the companies behind this thing align themselves with the right carrier when it launches in Europe this April, it'll actually do pretty well. No plans for it to land in North America yet, but we're told that if its launch goes well it could cross the pond later this year. Follow on for a full tour and gallery of the goods!<div class="postgallery"><p><strong>Gallery: <a href="http://www.engadget.com/photos/puma-phone-hands-on/">Puma Phone hands-on</a></strong></p><a href="http://www.engadget.com/photos/puma-phone-hands-on/2715792/"><img src="http://www.blogcdn.com/www.engadget.com/media/2010/02/mwc2010sagempumalaunch00_thumbnail.jpg" alt="" /></a><a href="http://www.engadget.com/photos/puma-phone-hands-on/2715797/"><img src="http://www.blogcdn.com/www.engadget.com/media/2010/02/mwc2010sagempumalaunch01_thumbnail.jpg" alt="" /></a><a href="http://www.engadget.com/photos/puma-phone-hands-on/2715803/"><img src="http://www.blogcdn.com/www.engadget.com/media/2010/02/mwc2010sagempumalaunch02_thumbnail.jpg" alt="" /></a><a href="http://www.engadget.com/photos/puma-phone-hands-on/2715808/"><img src="http://www.blogcdn.com/www.engadget.com/media/2010/02/mwc2010sagempumalaunch03_thumbnail.jpg" alt="" /></a><a href="http://www.engadget.com/photos/puma-phone-hands-on/2715818/"><img src="http://www.blogcdn.com/www.engadget.com/media/2010/02/mwc2010sagempumalaunch04_thumbnail.jpg" alt="" /></a></div></div><p><a href="http://www.engadget.com/2010/02/17/puma-phone-hands-on/" rel="bookmark">Continue reading <em>Puma Phone hands-on</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.engadget.com/2010/02/17/puma-phone-hands-on/">Puma Phone hands-on</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Wed, 17 Feb 2010 00:53:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6></h6><a href="http://www.engadget.com/2010/02/17/puma-phone-hands-on/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&#160; &#160;&#124;&#160;  &#160;&#124;&#160;<a href="http://www.engadget.com/forward/19360341/" title="Send this entry to a friend via email">Email this</a>&#160;&#124;&#160;<a href="http://www.engadget.com/2010/02/17/puma-phone-hands-on/#comments" title="View reader comments on this entry">Comments</a>]]></description>
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<div >Chalk one up for <a href="http://www.engadget.com/tag/Sagem/">Sagem</a> and <a href="http://www.engadget.com/tag/Puma/">Puma</a> who apparently just want a cell to be fun -- and somehow, we're right there with them. The obviously-named Puma Phone launched today, and for a pretty basic handset, it was drawing some reasonably large crowds at the booth. That might be thanks to some of the silly stuff like a calculator that teases you when you try an operation it deems too trivial, a pet puma on the device called Dylan (who shows up on-screen when you leave your handset untouched for a while), and an audio player with a turntable you can actually scratch -- but the real draw is probably the solar panel around back. It's quoted at a respectable 15 minutes of talk time or two hours of music playback for every hour in the sun, meaning you should theoretically be able to charge the phone even while blasting tunes (of course, the proof is in the pudding when it comes to battery claims, as always). It's not going to replace your <a href="http://www.engadget.com/tag/Pre/">Pre</a>, but the Puma set is definitely geared toward a youthful active market that focuses on sports and entertainment, and you've got to admit that it's driven by a brand everybody recognizes. Sure, it's simple; sure it is at its most basic a feature phone; but all that aside, we just liked the experience of using it. We're feeling that if the companies behind this thing align themselves with the right carrier when it launches in Europe this April, it'll actually do pretty well. No plans for it to land in North America yet, but we're told that if its launch goes well it could cross the pond later this year. Follow on for a full tour and gallery of the goods!<div class="postgallery"><p><strong>Gallery: <a href="http://www.engadget.com/photos/puma-phone-hands-on/">Puma Phone hands-on</a></strong></p><a href="http://www.engadget.com/photos/puma-phone-hands-on/2715792/"><img src="http://www.blogcdn.com/www.engadget.com/media/2010/02/mwc2010sagempumalaunch00_thumbnail.jpg" alt="" title="" /></a><a href="http://www.engadget.com/photos/puma-phone-hands-on/2715797/"><img src="http://www.blogcdn.com/www.engadget.com/media/2010/02/mwc2010sagempumalaunch01_thumbnail.jpg" alt="" title="" /></a><a href="http://www.engadget.com/photos/puma-phone-hands-on/2715803/"><img src="http://www.blogcdn.com/www.engadget.com/media/2010/02/mwc2010sagempumalaunch02_thumbnail.jpg" alt="" title="" /></a><a href="http://www.engadget.com/photos/puma-phone-hands-on/2715808/"><img src="http://www.blogcdn.com/www.engadget.com/media/2010/02/mwc2010sagempumalaunch03_thumbnail.jpg" alt="" title="" /></a><a href="http://www.engadget.com/photos/puma-phone-hands-on/2715818/"><img src="http://www.blogcdn.com/www.engadget.com/media/2010/02/mwc2010sagempumalaunch04_thumbnail.jpg" alt="" title="" /></a></div></div><p><a href="http://www.engadget.com/2010/02/17/puma-phone-hands-on/" rel="bookmark">Continue reading <em>Puma Phone hands-on</em></a></p><p ><a href="http://www.engadget.com/2010/02/17/puma-phone-hands-on/">Puma Phone hands-on</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Wed, 17 Feb 2010 00:53:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.engadget.com/2010/02/17/puma-phone-hands-on/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp; &nbsp;|&nbsp;  &nbsp;|&nbsp;<a href="http://www.engadget.com/forward/19360341/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.engadget.com/2010/02/17/puma-phone-hands-on/#comments" title="View reader comments on this entry">Comments</a>]]></content:encoded>
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		<title>Gary Reback: Why the Technology Sector Should Care About Google Books</title>
		<link>http://seewhatsup.net/gary-reback-why-the-technology-sector-should-care-about-google-books</link>
		<comments>http://seewhatsup.net/gary-reback-why-the-technology-sector-should-care-about-google-books#comments</comments>
		<pubDate>Wed, 17 Feb 2010 04:53:14 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
		
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[<img src='http://tctechcrunch.files.wordpress.com/2010/02/reback.jpg' class="shot" alt="" /><em>Antitrust lawyer and <a href="http://www.openbookalliance.org">Open Book Alliance</a> leader <a href="http://www.garyreback.com">Gary Reback</a> has been called the “antitrust champion” and the “protector of the marketplace” by the National Law Journal, and has been at the forefront of many of the most important antitrust cases of the last three decades. He is one of the most <a href="http://techcrunch.com/2009/11/16/google-backs-out-of-newshour-debate-with-open-book-alliance-and-i-dont-blame-them/">vocal opponents</a> of the Google Books settlement. I <a href="http://www.techcrunch.com/2009/07/03/my-interview-with-antitrust-expert-gary-reback-googles-looming-antitrust-issues/">interviewed Reback</a> a few months ago, and Google Books was one of the topics we discussed. In the column below, Reback discusses Google Books and its ties to Google search.</em>

This Thursday leaders of the international publishing industry will watch with bated breath as a federal judge in New York hears arguments over whether to approve the Google Book Settlement.

More a complicated joint venture among Google and five big New York publishers than the resolution of pending litigation, the proposed settlement once promised unprecedented access to millions of out-of-print books through digital sales to consumers and online research subscriptions for libraries.  But with the passage of time and the ability to examine the deal more closely, the promises proved illusory.  The big publishers, as it turns out, have reserved the right to negotiate secret deals with Google for the books they claim through the <a href="http://thepublicindex.org/docs/amended_settlement/amended_settlement.pdf">settlement</a> (pdf).   
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